Amazon’s World Product Graph aims to capture all online shopping data to keep shoppers and AI agents on its platform, reducing reliance on external search engines.
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Amazon has plans to build a vault of data on every product sold anywhere on the internet, even products Amazon doesn't sell, and make the information available through its own site, according to Reuters. The project, called the "World Product Graph," is meant to make it less likely that shoppers leave Amazon to do their product research on Reddit or Google, and make it more likely shoppers end up at Amazon even if they're searching for a product sold elsewhere. The same goes for AI agents - if Amazon has the largest stockpile of shopping data, AI agents may rely on its index of products over others, so even people shopping with bots will end … Read the full story at The Verge.
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