Apple Music’s rebrand, featuring a new logo and sound, signals a strategic effort to refresh its brand identity and strengthen its competitive position in the streaming market.
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Apple is officially launching a rebrand of Apple Music. Following the appearance of a redesigned wordmark in a video and an updated app icon in an iOS 27.2 beta, Apple introduced the new "identity" for Apple Music today. There's a new logo, the updated wordmark, and a new sound composed by British producer Fred Again and Nest Acoustics. In a video, Apple says that for the rebrand, the company "wanted sound to create the visuals," showing the music note logo and the wordmark underwater and how that water responded to sound. It's a pretty cool video, honestly, and I like seeing how the water morphs the logo and wordmark. The video is also one … Read the full story at The Verge.
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