Amazon’s shift to individual product launches for its new Echo devices, most of which are available for purchase immediately, signals a strategic move to focus marketing efforts on specific hardware releases.
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Amazon used to blast out dozens of products onstage at annual hardware events. If this October is any indication, the company has wisely changed its strategy to put more focus on each new product with its own launch. The latest round of launches focuses on Echo products, including speakers, smart displays, as well as a smart photo frame. All products, save for the new Echo Show 16 (which might be the most interesting of the bunch), are available to buy today. This includes the Echo Dot, the Echo Studio with Home Camera, the Echo Time, and the Alexa Photo Frame. The Show 16 isn't launching until December 16th, though you can preorder it now … Read the full story at The Verge.
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