AI summary
Apple's entry into the foldable market is driving increased consumer interest, directly boosting sales of Samsung's competing Galaxy Z8 devices.
AI-generated summary. Check the original reporting for context and accuracy.
Samsung all but confirms iPhone Duo is goosing Galaxy Z8 sales
Source excerpt
This is the available feed excerpt, which may be shortened or in the publisher’s original language.
Android-powered foldable phones have been available for years, but most people never paid attention to them. As predicted, that could be changing now that Apple has entered the folding phone market with the iPhone Duo. Analysts have speculated that Samsung's Z8 foldables were seeing a boost from the iPhone announcement, and now Samsung has seemingly confirmed that. In a new blog post, Samsung UK crows that the company's 2026 foldable lineup is moving much faster than last year's models. Compared to the Galaxy Z Fold 7, combined European sales for the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra are up 45 percent. Samsung isn't talking about Z Flip 8 sales, but it previously noted that its larger foldables made up about 80 percent of foldable purchases. We can assume any increase there is not impressive enough to mention. The reason for flat Z Flip sales may simply be that Apple didn't release a flip phone. Unsurprisingly, Samsung doesn't mention Apple or the iPhone Duo in its press release. However, it does say that search volume for the Z8 series across Europe spiked 460 percent the week of September 6 to 12. And guess what was announced on September 9? Yep, the iPhone Duo. Z Fold 8 search volume across the entire month of September (when the phones launched) was up 260 percent.Read full article Comments
About priority
An automated sorting aid based on source trust, keywords, and entities, on a scale of 1–12. High: 9–12; medium: 6–8; low: 1–5. It does not measure urgency, verify reporting, or indicate editorial endorsement.