Amazon’s new text-to-Alexa feature streamlines online shopping by letting users order items via simple messages or photos, significantly reducing friction in the purchasing process.
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Amazon is adding a new feature to Alexa for Shopping that allows customers to purchase items by texting the AI shopping assistant. Users can describe the products they're looking to buy and/or provide a photograph of the item, and Alexa for Shopping will search for matching results in Amazon listings, text back with recommendations, and order the item on the users' behalf. This launch builds on the existing Alexa for Shopping experience that launched in May, allowing users to place orders during moments where texting is more convenient than using Amazon's app or website. The contact will appear in your phone as "Amazon Alexa," and can be us … Read the full story at The Verge.
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