The UK public’s calm response to the Be Ready campaign, marked by steady purchases rather than panic, signals effective government communication that avoids the hysteria seen in past emergency advisories.
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Government’s emergency planning advice has sparked sales of essentials but no panic stockpiling, say prepping shop ownersWhen the UK government launched its “Protect and Survive” public information campaign in 1980 on how to survive a nuclear attack, it was met with a combination of scepticism, disbelief and derision.The advice included how to build a “fallout room” at home, how to whitewash windows to protect from a blast, and how to store a dead body for up to five days. Continue reading...
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