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Here’s when the Black Friday sales start at Walmart, Target, and other retailers

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Retailers like Walmart and Best Buy start Black Friday sales early, offering price protection to help shoppers secure better deals before the official November 27th date.

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Black Friday officially kicks off on November 27th, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers, including Best Buy and Walmart, are preparing to roll out their holiday discounts both in-store and online. Best Buy is even offering price protection through the holiday shopping season on select goods, so if you buy early and the same item drops in price, you can get the better deal retroactively. That being said, it’s important to know how every major retailer is handling the shopping event this year, whether you plan to take advantage of the slew of early holiday deals or hold off until the day after Thanksgiving. If you plan to spend some cash, here are the schedules and expectations for Amazon, Walmart, Best Buy, and all the major retailers we know of. Amazon Amazon has yet to announce its full Black Friday playbook, but the online retailer has dropped a few early deals in its so-called Holiday Shop, including steep discounts on Sony’s WH-1000XM6 headphones, the Google Pixel 11 Pro XL, and fitness trackers like the Fitbit Inspire 3. Just be aware that Amazon does not offer price matching, so price “protection” for many Amazon shoppers means buying the item at the lower price point and returning the original — which, unfortunately, is pretty wasteful. Walmart Like in previous years, Walmart plans to roll out its Black Friday deals in three distinct waves. The first runs from November 12th through November 15th, starting online at 12:01AM ET and in stores at 6AM local time. Walmart Plus members will also get early access to some deals beginning at 12:01AM ET on November 12th, with the sale opening up to everyone at 12:01AM ET on November 13th. Walmart’s official Black Friday sale then kicks off at 12:01AM on Monday, November 23rd, with Walmart Plus members once again getting early access to select deals online. Whatever “hot Deal drops” remain will then be available to non-members

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