Mondelēz is suing a small British vegan brand for copying Toblerone’s distinctive shape, highlighting how major corporations aggressively protect their iconic product designs against perceived imitators.
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Catherine’s Originals denies Mondelēz claims in London high court of ‘passing off’ and trademark infringement The owner of Toblerone is taking legal action against a tiny British vegan chocolate brand which it claims has been copying the Swiss chocolate bar’s famous chunky shape.Mondelēz has filed papers at the high court in London accusing Catherine’s Original’s of “passing off” and trademark infringement with its O’bar – a length of chocolate divided into segments each with a rounded semi-oval hump. Continue reading...
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