Peacock’s YouTube strategy is significant because it represents a major shift in how NBCUniversal distributes content to reach broader audiences beyond its own platform.
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Today, I’m talking with Matt Strauss, who is now chairman of the NBCUniversal Media Group. This is Matt’s second time joining me on the show, and there’s been a whole lot of organizational and structural change at NBCU since the last time he and I spoke just two years ago — pure Decoder bait. First, about a month after Matt was on the show, Comcast spun off most of the NBCU cable channels into something called Versant. That’s when Matt’s title changed from heading up just the direct-to-consumer offering — meaning Peacock, plus some other streaming services — to heading up the whole thing, across all distribution. And now, Comcast is spinning off the NBCU business entirely into a whole new standalone company. Verge subscribers, don’t forget you get exclusive access to ad-free Decoder wherever you get your podcasts. Head here. Not a subscriber? You can sign up here. That’s a lot to have going on all at once! And meanwhile, it’s only just this year that Peacock became an actual profitable business at all — and it’s still pretty far away from being anything like the juggernaut that Netflix is. But what NBCU has, and what Peacock has, that the rest of the streaming industry is still trying to wrap its head around, is live sports. Sports are huge. They held up the cable industry for years, they held up broadcast, and now they’re the big thing that could make streaming a winner for NBC. One thing before we start: You’ll hear me ask Matt about the red company and the blue company. That’s just my way of getting Matt to talk about Netflix and Skydance, the company that now owns both Paramount and Warner Bros. Discovery. I think he did a good job playing along. Before we get going, do me a favor and subscribe to Decoder on YouTube, where we put out new episodes every Monday and Thursday. Okay: Matt Strauss, chairman of the NBCU Media Group. Here we go. This interview has been lightly edited for length and clarity. Matt Strauss, you are the chairman of the NBCUniversa
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