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Polestar has a new look with its Formula 2030 concept

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Polestar’s new concept highlights its design evolution, but its US market absence due to bipartisan bans on Chinese-owned brands remains a critical barrier to its growth.

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Perhaps only a small percentage of Ars readers will care about the Polestar 2030 concept, debuted today by the electric automaker. Spun out of Volvo—once upon a time, Polestar was a racing team—the brand has leveraged the resources of parent-automaker Geely to create electric vehicles that marry a modern minimalist style with rewarding driving dynamics. But you now can’t buy any Polestars in the US, since Geely is Chinese, and banning Chinese-owned car brands enjoys remarkable bipartisan support in Congress. The Formula 2030 is about the same length as a Polestar 2 but with a very low roofline. If anything, the two-box shape reminds me of the Saab Aero-X, one of the final concepts from the then-terminal Swedish automaker. (In many ways, Polestar has adopted Saab’s mantle.) Credit: Polestar These rear lights will show up in production Polestars. In 2008, Saab showed off the Aero-X concept. Credit: Scott Barbour/Getty Images Polestar says the concept fits into its own segment somewhere between the next Polestar 2 and the Polestar 7—it numbers its cars chronologically (mostly), not based on size—although it’s not saying if the hatchback form factor will go into series production. Successfully packaging the rear seat passengers and a lithium-ion battery pack is something a concept needn’t worry about, after all. Rather, it’s a styling exercise, or more than one.Read full article Comments

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